Communication for Rural Development: Sourcebook.
Communication for development (ComDev) is a people-centred approach that combines participatory methods with the power of media – ranging from rural radio to modern ICTs. In agriculture, it is particularly powerful, as it may ensure smallholders’ access to relevant information and promote multistakeholder participation and collaboration. ComDev amplifies people’s voices allowing rural communities to express their expectations and to share their knowledge. It can be a powerful driver, especially for vulnerable and marginalized groups, to take action and change their lives for the better. FAO supports national institutions, farmer organizations and development programmes to enhance rural communication services at country level and advocates for the integration of ComDev in agricultural policies. But in order to achieve the potential of communication as an asset for development and social change, it is fundamental to empower local actors and strengthen their capacity to plan and manage communication processes. This Sourcebook is a timely and comprehensive resource for communication and development professionals who want to apply participatory communication in agriculture and rural development initiatives. It covers all phases of a ComDev process – from communication assessment and strategy design to participatory planning, implementation and M&E – featuring illustrative experiences and case studies. As a training resource, it also includes learning activities, practical tools and a guide to organize ComDev training. The Sourcebook is the result of a fruitful collaboration between the FAO ComDev team and the University of the Philippines Los Baños, as part of the joint initiative Collaborative Change Communication.
Subjectsharing, dissemination, FAO, communications
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